Bet9ja is an web-based gambling company that offers betting on main sporting events operating in Nigeria. Functioning under KC Gaming Networks Limited and run by a series of shareholders of multiple nationalities, the website is authorized by the Lagos State Lotteries Board (LSLB) with permission to operate in other parts of Nigeria. Bet9ja.com is the third most-visited website in Nigeria after Google and YouTube in late April 2020, according to Alexa, a global internet traffic ranking firm. It is also the number one most-visited local site in Nigeria and the exclusive Nigerian website in the top 500 most-visited websites internationally as of April 2020, according to a recent listing by IABC Africa. The company was established by Ayo Ojuroye and Kunle Soname who are its CEO and chairperson respectively. In 2022, The company became the main sponsor/partner of the Nigeria Professional Football League. The company was the primary sponsor of the 2019 edition of Big Brother Naija.