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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

Gone are the days of sex toys that feel like knockoff action figures and clunky, pink, plastic rabbit vibrators—although rabbit vibes are still all the rage for some people. Today's toys are designed by sex educators, medical professionals, and the world’s greatest sexperts. Unlike in the old days, people with vulvas are very often the ones creating sex toys for vulvas. They're often made of high-quality medical-grade silicone and feature robust Bluetooth connectivity, programmable vibration patterns, and multiple motors designed to help you have a good time. Browse adult toys to discover pleasure-enhancing intimacy aids for sexual wellness.

Public reviewers indicated that they appreciated the Moxie was waterproof for use in the outdoors while in a bathing suit, for example. It can be hard to feel connected sometimes even when you live in the same city, but put a bunch of miles between the two of you and it can feel downright sucky. Sex toys have evolved to be interactive so video chatting and sexting aren’t the only tools to help you keep things steamy when you’re apart. For 20 years, SexToys.co.uk has been making the UK a kingdom of pleasure, the home of hedonism, and a playground for the curious. Regardless of background, identity, anatomy, or sexuality, hundreds of thousands of UK citizens have slipped into bed with SexToys.co.uk.

This category falls right behind lingerie with 37 percent, and in front of essentials, such as lubricants and condoms, taking up 10 percent. Niche-oriented products are gaining in popularity and are carving out a place of their own. Along with them, products made especially for non-cisgender and non-binary individuals are becoming more common. A growing acceptance of gender and lifestyle differences in everyday life has allowed this advancement in the bedroom as well. Looking at statistics per state in the U.S., Vermont comes in first place with the number of bedroom items per person being purchased online. Interestingly enough, the type of items purchased greatly range according to location as well.

Enter the item you're planning to pack, such as "vibrator," and you'll quickly be able to see if it's permitted and any restrictions that might apply. Right out of its packaging, it may look small— but this stretchy little ball can be pulled over your entire erect penis like a condom. The lining of the stroker features well-spaced bumps and ridges that provide a solid sensation all over your shaft while you masturbate. “One of the most important things to look for when buying a sex toy is its material,” says Lehmiller.

It’s best to reserve any porous toys in your repertoire for solo play, or enjoy shared use with a condom (unless you’re fluid bonded). Playing with an unclean sex toy that’s been stored incorrectly is kind of like eating a loose mint that’s been rolling around in the bottom of a purse or gym bag for a while — sticky and covered in lint. We’re talking everything from cuffs, straps, cock rings, and ball gags to vibrators, butt plugs, and strap-ons — and everything in between. Raise your hand if you’ve ever tossed a sex toy back into your goodie drawer after a job well done so you could roll over and enjoy the afterglow.