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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

Gently slide the toy over your shaft in a rhythmic motion that feels pleasurable. We typically use plain packaging without explicit branding or product descriptions on the exterior. So you might have gone ahead and bought a glorious toy for insertion, now consider getting some lubricants to make the insertion even more enjoyable. Based on a report by the FDA, 43% of females nowadays have some type of sexual problem and it surpasses that of men (31%). In honor of masturbation month, sexologist David Moncada was interviewed and shared insights on the benefits of emotional masturbation, improving our view on sex, and the gender differences in past sexual education.

Employees and causes charitable causes are [also] crucial to CalExotics. The rights of the underserved have remained a priority for over 22 years; CalExotics donated over $1.5 million to charitable organizations during that time. In addition, CalExotics maintains a substantial commitment to the employees that have built the company by offering a substantial profit sharing plan that can be as much as 20% of an employee’s base salary.

Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term “orgasm gap” was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus on forward-thinking, tech-savvy solutions to pleasure.

Le Wand began as a woman-founded brand of vibrating massagers that has expanded into a full line of premium, powerful, versatile pleasure tools for all bodies to enjoy. Le Wand champions a sex positive attitude that encourages consensual pleasure and experimentation for all adults. We eliminate the uncertainty and sometimes awkwardness of buying from a regular bricks-and-mortar adult store. Have fun exploring thousands of products from the privacy of your own home and take some time to look at our helpful guides, and detailed product descriptions with images and videos.

The growth of this market can be attributed to the increasing use of sex toy products and the rising awareness of sexual health among adolescents & young adults. The increasing penetration of Artificial Intelligence (AI) with sex toys, such as sex robots, bots, and dolls is contributing to the growth. The popularity of sex toys varies based on personal preferences and trends. However, vibrators consistently rank among the most sought-after options due to their versatility and ability to stimulate erogenous zones. From classic bullet vibrators to innovative rabbit designs, vibrators offer a wide range of sensations to cater to different desires, making them a popular choice among users.

Erotic electrostimulation refers to the act of using electricity for sexual stimulation. By the mid-1970s, medical transcutaneous electrical nerve stimulation (TENS) machines were widely available. The machines work by stimulating nerve endings with electricity, sending signals of stimulation to the brain.

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At least a dozen models were available to the medical profession. Dr. Joseph Mortimer Granville patented the first electromechanical vibrator. Originally called a percussor or, more colloquially, “Granville’s hammer,” the machine was manufactured and sold to physicians to relieve muscle aches.