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Sex Toys Market Size, Share & Growth Analysis Report, 2030

If you’re wondering whether to open a retail store or not, understand that no brick-and-mortar store is necessary. By eliminating rent for a commercial space, you significantly reduce startup costs. Additionally, online stores may cater to customers who may be too shy to shop for these products in person.

Those individuals, a mix of people who identify as cisgender, nonbinary, queer, heterosexual, and bisexual, range in age from early 20s to early 50s. Prior to participating in our tests, all of the panelists had used vibrators and were reliably able to achieve orgasm through vibrator use, though some were more experienced than others. We instructed our testers to use each toy themselves and to incorporate these toys into partner play when possible. We’ve also solicited long-term testing feedback from folks who bought their first vibrators based on the advice in this guide.

As with many great things in life, sex can get even better with age, so you have plenty to look forward to in and out of the bedroom. The Gigi from Lelo (a flat-tipped G-spot vibrator that Finn recommended to us in our roundup of the best vibrators according to experts) is one of the brand’s best sellers. It has a soft silicone tip, comes with a black satin satchel, and charges with a USB cord. With locations nationally and a quick ship warehouse, our online store can get your products straight to your door in record time. Use a damp, soapy washcloth to clean your electric toys, preferably with anti-bacterial soap.

The Aer is extremely simple to charge and operate (one tester described it as having “zero learning curve”), with a magnetic USB charger port at its base and three buttons on the top of the toy. The bottom button turns the toy off and on (long hold) and cycles through five vibration patterns (press). The upper buttons move the intensity up and down through five levels. According to the manufacturer, the Aer can fully charge in two hours and can operate at the highest setting for up to one and a half hours on a full charge. In our testing, we were able to achieve a full charge from a drained battery in only an hour and 16 minutes—and the toy was still going strong after we left it on at maximum speed for two hours. Unlike some of the other toys we tested, the Magic Wand Rechargeable is not waterproof.

These days, many new sex toy models offer impressive bells and whistles. That said, being in a more mature body means that you’ll have some new physical needs to accommodate when it comes to picking a sex toy to buy. Lovehoney’s Heart Pounder suction cup dildo is one of the best dildos you can find for a hands-free experience. Outside of being super pretty and festive, I found this love-themed gem to be the perfect union of elements seen in a realistic dildo while maintaining the appeal of a non-realistic dildo.

Although our testers liked the sleek shape and size of this model, in our tests it generally worked better as a G-spot toy than as a clitoral vibrator. The Sassy’s sibling, the Pillow Talk Flirty bullet, is designed specifically for clitoral stimulation, but we found that its vibrations were not as strong as those of our budget pick. Across 10 years of testing, we’ve relied on 11 people with vulvas to compare clitoral toys.