Bet9ja is an web-based gambling company that delivers betting on major sporting events operating in Nigeria. Functioning under KC Gaming Networks Limited and run by a series of shareholders of multiple nationalities, the website is licensed by the Lagos State Lotteries Board (LSLB) with approval to operate in other parts of Nigeria. The Bet9ja website is the third most-visited website in Nigeria after Google and Youtube.com in late April 2020, according to Alexa, a global internet traffic ranking firm. It is also the first most-visited local site in Nigeria and the exclusive Nigerian website in the top 500 most-visited websites internationally as of April 2020, according to a latest listing by IABC Africa. The company was established by Ayo Ojuroye and Kunle Soname who are its CEO and chairman respectively. In 2022, Bet9ja became the official sponsor/partner of the Nigeria Professional Football League. Bet9ja was the primary sponsor of the 2019 edition of Big Brother Naija.