Bet 9ja is an online bookmaker company that offers betting on primary sporting events running in Nigeria. Operating under KC Gaming Networks Limited and run by a series of shareholders of multiple nationalities, the website is licensed by the Lagos State Lotteries Board (LSLB) with authorization to operate in other parts of Nigeria. The platform is the third most-visited website in Nigeria after Google.com and YouTube in late April 2020, according to Alexa.com, a global internet traffic ranking firm. It is also the first most-visited local site in Nigeria and the only Nigerian website in the top 500 most-visited websites worldwide as of April 2020, according to a latest listing by IABC Africa. The company was created by Ayo Ojuroye and Kunle Soname who are its CEO and chairperson respectively. In 2022, The company became the primary sponsor/partner of the Nigeria Professional Football League. The company was the headline sponsor of the 2019 edition of Big Brother Naija.