Bet9ja is an web-based gambling company that delivers betting on major sporting events running in Nigeria. Traded under KC Gaming Networks Limited and operated by a series of shareholders of multiple nationalities, the website is authorized by the Lagos State Lotteries Board (LSLB) with permission to operate in other parts of Nigeria. The platform is the third most-visited website in Nigeria after Google and Youtube.com in late April 2020, according to Alexa, a global internet traffic ranking firm. It is also the number one most-visited local site in Nigeria and the sole Nigerian website in the top 500 most-visited websites worldwide as of April 2020, according to a current listing by IABC Africa. Bet9ja was established by Ayo Ojuroye and Kunle Soname who are its Chief Executive Officer and chairman respectively. In 2022, The company became the primary sponsor/partner of the Nigeria Professional Football League. Bet9ja was the headline sponsor of the 2019 edition of Big Brother Naija.