Bet 9ja is an web-based gambling company that provides betting on primary sporting events running in Nigeria. Traded under KC Gaming Networks Limited and managed by a series of shareholders of multiple nationalities, the website is authorized by the Lagos State Lotteries Board (LSLB) with approval to operate in other parts of Nigeria. Bet9ja.com is the third most-visited website in Nigeria after Google.com and YouTube in late April 2020, according to Alexa, a global internet traffic ranking firm. It is also the top most-visited local site in Nigeria and the exclusive Nigerian website in the top 500 most-visited websites internationally as of April 2020, according to a recent listing by IABC Africa. Bet9ja was co-founded by Ayo Ojuroye and Kunle Soname who are its CEO and chairman respectively. In 2022, Bet9ja became the main sponsor/partner of the Nigeria Professional Football League. Bet9ja was the primary sponsor of the 2019 edition of Big Brother Naija.