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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

Bing, for example, specifically cites violent or torture-related content as being in violation of their policies. Selling sex toys can be difficult, in part, because it’s difficult to market sex toys. Below lists the marketing options for the adult toy market, exploring the benefits and drawbacks of each. As a result of modern society’s sexual liberation, sex toys are much less taboo. With the veil of illicitness lifted, selling sex toys has become a more mainstream and extremely profitable business. In fact, the global sex toy market is predicted to see nine percent growth between 2019 and 2026, from being valued at 28 million dollars to 52 million dollars.

These toys are not just about physical satisfaction; they also contribute to emotional well-being and can improve sexual health by allowing women to explore their bodies in a safe, comfortable environment. Because your sexual health is so paramount, sexual self-care is just as essential as all the other forms of self-care, so don’t short-change yourself in this area. There’s never a bad time to invest in a product that will “get you there,” so to speak, and luckily we live in an era when there are so many types of devices from which to choose. These are the best sex toys, vibrators, smart vibrators, personal wand massagers, and accessories, all of which we’ve personally tested.

In the decade following this phenomenon, these products have become so popular that a recent survey found 65 percent of female consumers own a sex toy. And this boom is unlikely to taper off any time soon with the growing interest in sexual wellness and rise in sextech start-ups. This cursory overview of the laws surrounding product packaging, marketing, images and videos, product naming, and design and materials is only intended as informational. If you’re interested in how to sell sex toys in a manner that complies with laws, it’s best to seek counsel from a law expert.

Outsourcing manufacturing is the process of working with manufacturers who bring your creation to life. A drawback is less control over the quality of each product than you’d have with a hands-on approach to manufacturing. That said, it’s important to verify that your manufacture is following safety standards and regulations. Also, you can sell a wide range of accessories alongside sex toys.

Find the perfect adult sex toy from our customer-curated selections. It’s a good value for a rechargeable, bullet-style toy that is small enough to fit in a pocket but capable of delivering the rumbly intensity of a much larger vibrator. Although we recommend this model as a starter vibrator, for some of our testers the hard plastic became slippery and difficult to hold when it came in contact with lubricant.

Here at Wild Secrets, we believe that every adult deserves pleasure – whether you’re having fun solo or with a partner. So I bought this as a soft small with gold color and the vac-u-lock hole. With the vac-u-lock, I can easily put it anywhere or I can slide a bullet in there to get a little vibration. I think it's great for beginners, but I'm thinking of going up to the medium size.

Marital aid also has a broader meaning and is applied to drugs and herbs marketed to enhance or prolong sex. Sex toys are devices that individuals use during sex or masturbation to experience more pleasure. They are also known as adult toys or "marital aids." If you have a sexual dysfunction or medical issue, sex toys may sometimes have medical purposes. Sex toys come in a wide range of shapes and sizes, and they're used for a variety of objectives.

AI is revolutionizing the industry with the launch of smart sex toys that can be controlled remotely. For instance, in January 2023, Lovense integrated ChatGPT API to launch the Lovense ChatGPT Pleasure companion. It can sync the company’s sex toys with the remote app and BLOOM’s audio erotica and can personalize the user experience based on emotional and physical experiences. Moreover, with the growing research on AI technology, the market has witnessed increasing demand for such AI-powered sex toys. Editors also spoke with a sex and relationship expert to better educate readers on how sex toys may enhance relationships and the role that they may play when lovers are apart. We inquired about the best ways to use these sexual devices and matched those qualifications against product specs for each toy listed in this guide.

Browse daily new arrivals with over 7,000 products on hand from the top brands of adult sex toys. We’re committed to providing the best products at unbeatable prices, with the mindset that everyone deserves pleasure. Whether you’re looking for sex toys for women, sex toys for men, or sex toys for couples, we have adult toys for any rendezvous. Sex toys are devices crafted to enhance sexual pleasure and intimacy, coming in various forms, materials, and functionalities. Ranging from vibrators to dildos, anal plugs to masturbators, these products cater to diverse preferences and desires, offering solo enjoyment or shared experiences with partners. Sex toys for women span vibrators, dildos, and clitoral stimulators, delivering personalized pleasure experiences.