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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

Rabbit vibrators’ foundational features always include a vibrating shaft or dildo and a smaller attachment that sits atop the clitoris. Sometimes, that attachment will be split in two, resembling bunny ears, to provide even more sensation—thus the name—and the overall effect is dual clitoral and internal stimulation. This is perhaps one of the most iconic sex toys, because you’ve probably seen a realistic “jelly” silicone dildo such as this one at some point in your life.

Clitoral suction vibrators are in these days, with Womanizer, Satisfyer, and Lelo producing some of the most popular options on the market. “Typically, [a clit sucker] uses some form of pulsating airflow tech,” Fleming explains. While the sensation of using a clit-sucking vibrator can’t fully be mimicked with the body, it’s similar to if you were to suck (gently) on your partner’s clitoris.

They play a role in the treatment of menopausal symptoms and in addressing neurological conditions such as lack of arousal. For men, these toys offer solutions to sexual challenges such as premature ejaculation, low libido, and erectile dysfunction. The increasing acceptance of sex toys as therapeutic tools for conditions is expected to fuel market growth over the forecast period. Welcome to MyPleasure - Your Ultimate Destination for Adult Sex Toys and Intimate Accessories!

The Aer is extremely simple to charge and operate (one tester described it as having “zero learning curve”), with a magnetic USB charger port at its base and three buttons on the top of the toy. The bottom button turns the toy off and on (long hold) and cycles through five vibration patterns (press). The upper buttons move the intensity up and down through five levels. According to the manufacturer, the Aer can fully charge in two hours and can operate at the highest setting for up to one and a half hours on a full charge. In our testing, we were able to achieve a full charge from a drained battery in only an hour and 16 minutes—and the toy was still going strong after we left it on at maximum speed for two hours. Unlike some of the other toys we tested, the Magic Wand Rechargeable is not waterproof.

You can use them alone during masturbation or with a partner; if your partner is in control of inserting and removing the beads, it can be a great way to tap into that BDSM dom/sub dynamic. The beauty of nonporous toys is that, as long as they’re not motorized, can even be boiled or run through the dishwasher. For example, latex and rubber have distinct odors, ABS plastic is hard, and jelly toys look — and shake — like, well, jelly.

North America dominated the sex toys market with a share of 33.2% in 2023. This is attributable to social acceptance and liberal sexual lifestyle in the U.S. along with the presence of multiple adult stores. Asia Pacific is expected to witness the fastest CAGR over the forecast period with the highest number of manufacturing facilities in China and the growing demand from countries such as Australia, India, Japan, and New Zealand.

I've tried many C-shape vibrators, and a frequent problem I've encountered with them is that they’ll shift around during use. As a result, I often find myself having to reach in and intervene, which kind of kills the "lean back and enjoy" vibe (pun very much intended). It sat very comfortably in place no matter the position, which also made this an excellent option for use during partner sex as well. The more levels of speed a vibrator has, the more opportunity there is to experiment to find what works best for your body. Keep in mind that if you are more sensitive, you may only need to play around with the lower levels, while those who need stronger vibrations will need a toy with higher settings.

Thankfully, you can dial in a more modest vibration speed, if that's your thing. The larger, more "bulbous" top presses against your partner's clitoris in many sex positions, allowing for maximum stimulation. These are designed to be worn around the base of the penis and can help enhance erections, delay ejaculation, and increase sensitivity.

If the toy is Bluetooth-enabled, such as Chorus by We-Vibe, then both partners can control the toy via their smartphone and the We-Vibe App. As the world’s leading producer of innovative couples' toys, We-Vibe is the obvious choice. In addition, We-Vibe is also home to the We-Vibe App, which ensures that couples can always be close to each other – even if they are physically separated.