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By contrast, the Rin was so gentle that it was a struggle to make it all the way to orgasm, and the Temari, while beautiful to look at and strong enough, was a little awkward to maneuver. The Kushi is the only one of the three that she tested both in bed and in the bath (all six of the Tenga toys tested are waterproof up to 20 inches), and it worked well in both situations, though it worked faster in the bath. Because the Kushi is nice enough to leave out, she can look at it all day and get excited about playing with it later that night. Overall, Tester M was very impressed with the Kushi, so much so that she is adding it to her permanent toy rotation. Most of all, she loves how the pointed tip and the multiple ridges transmit vibrations to all the right places. “This is the first time I truly understand the phrase ‘ribbed for her pleasure,’” she says.

The packaging of an adult toy includes components such as how visible the product itself is, the accompanying imagery, and the descriptive wording. Even in states with no laws against the sale of adult products, there may be regulations regarding the public display of these products. Thus, these products require the proper packaging to comply with said regulations. Below is a list of various elements that must comply with the legal regulations of selling adult toys. When compared to other adult items, toys and novelty items made up at least 36 percent of purchases.

That might seem excessive, but when it comes to your health, it’s always best to err on the side of caution. Depending on what the toy’s exposed to and whether or not you’ve shared it with others, you could be opening yourself up — sometimes literally — to bacteria, viruses, and parasites. If your item is made of a mix of materials, each material should be accounted for while cleaning.

Even the “solo” shoppers can fall into different categories, like those purely seeking please, those exploring their limitations, and those healing from traumatic experiences. That said, there are many different potential customer profiles that your branding can seek to target. Due to the popularity of the Fifty Shades trilogy, sex toys mentioned in the books saw a sales increase of 400 percent.

Nonporous and less prone to discoloration, the Rechargeable model’s silicone head eliminates any previous concerns about phthalates, a plasticizer in the Original version’s vinyl head. Virtually all of our testers reported that the Magic Wand was the only toy in our test group that could consistently bring them to an intense climax quickly, intuitively, effectively, and predictably. In an essay published in the book Mothers Who Think, sex expert Susie Bright calls the Magic Wand a “miracle” because its power enables many users to have an orgasm within 60 seconds. Multiple academic research studies have found that prescribing the Magic Wand is one of the most effective therapies for women who struggle with chronic anorgasmia, or the inability to reach orgasm. The flexible pointed tip of this teardrop-shaped vibrator offers intense pinpoint stimulation, while the loop handle makes it easier than most to hold. Sync products for remote partner play, as well as for solo experiences.

In the U.S., the most common item bought is a dildo; whereas in the other top-ranking countries, like the U.K., Germany, and Australia, vibrators are most common. Differentiating itself from other countries, the U.S. has penis sleeves and strap-ons as some of its most popular items. The market is highly competitive with the presence of global and local manufacturers & distributors. The competitive landscape in the industry is complex, encompassing various strategies related to product differentiation, branding, distribution, and compliance.