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The Best Sex Toys 2024, Tested and Reviewed

If you’re planning on using the dildo during solo sex, Finn recommends a dildo with a suction cup base, like the Avant P1 Pride Freedom dildo. Also known as single-ended dildos, standard dildos most resemble biological penises in shape and function. Anything related to sexual play — not just the usual top-drawer suspects — need to be properly cleaned and stored. Toys should always be cleaned before and after each use to prevent bacteria from building up. “You can't really go wrong with soap and warm water,” says Engle.

Search engines, like social media platforms, have their own content policies. However, search engines tend to be more lenient than social media platforms about sex toys. If you’re considering this as a viable marketing route, it’s important to read through the policies for whatever search engine you plan to use.

Sadly, a lot of men still feel shame or stigma surrounding bringing sex toys into the bedroom, and thus are less likely to use them compared to other genders. Justin Lehmiller, PhD, a Research Fellow at The Kinsey Institute, conducted a survey that found just 23.6% of men used a toy while masturbating, compared to 65.7% of non-binary people and 52.9% of women. There are thousands of anal toys available in all sizes, shapes, colors, and textures. This category includes everything from anal beads to butt plugs to prostate massagers. "If you’re buying a butt toy, it should always have a flared base that is at least as wide as the largest part of the bulb or beads,” says Alicia Sinclair, a sex educator and founder of B-Vibe. Whether it's a high-quality cock ring, butt plug, anal beads, prostate massager, or vibrator, a sex toy can inject variety and a little excitement in the bedroom.

We don’t recall ever selling out of Kegel balls before the release of this book, but it happened. The introduction of the movie brought, even more, focus to the industry along with expanded mainstream retail interest. Looking to the future, we expect that the sexual health and wellness conversation will continue to expand further into mainstream channels as people realize that there are many benefits to maintaining regular sexual activity.

[We believe] that a healthy community is a key to a healthy business. For example, with the help of a sex swing, “standing” positions that require one partner to support the other’s body weight suddenly become available. “Most beginner kink toys are all about eroticizing erogenous zones that often get ignored, or creating surprising sensations,” Wolfe says. Check out b-Vibe’s Cinco anal beads, which have a vibrating option.

Skin Colour - Dark, Light Tan (Beige), Natural (Pink), Pale (White), etc. Hair Colour - Black, Blonde, and others hair colors are also available. If you’re looking for an upgraded take on the traditional vibrating ring, the Fun Factory Manta is worth checking out. It fits around the shaft of the penis for either stroking or focused sensations, and its “wings” are designed with ridges intended to better hold onto lube. The Manta is waterproof, has six speeds and six patterns and features a travel lock. A versatile toy, it can be used with a partner as well as by those with a vulva.

Traditional vibrators and dildos are the most popular toys in these countries. Presence of some of the leading brands, such as LELO, Lovehoney, Durex, and Fun Factory, which cater to the requirements of the European community had positioned Europe as the second-largest market in 2023. Some of the intercourse simulators in this guide are paired with content libraries that sync up with mechanical motions performed by the toys.

It comes with a one-year warranty, plus a 10-year guarantee that allows you to purchase a replacement model for 50% of the original price should your toy break in the decade following the initial year of coverage. With eight vibration settings, this stimulation can range from gentle to extremely intense, and a little goes a long way. It’s also a good toy to use in tandem with penetrative intercourse—it is small and easy for either partner to hold and position. The vibrations are intense and rumbly; we found the level 5 setting to be akin to level 2 on our top pick, the Magic Wand Rechargeable. The Purple Pleasure may not satisfy you if you’re accustomed to reaching orgasm at the Magic Wand’s highest levels, but it packs quite a punch for its small size, and our testers easily achieved orgasm while using it.

And while these sexy gadgets may be taking up space in more and more people’s nightstand drawers nowadays, they’re far from a new thing. In fact, the world’s oldest dildo—which was discovered by German archaeologists—dates back to around 28,000 BC. It measured 8 inches long, and even featured etched rings around the head (not unlike today’s ribbed condoms).

Rabbit sex toys are a popular choice since they target both the clitoris and the G-spot. This pick from Lovense stands out from the rest, thanks to a unique rotating head and a curved, ergonomic design. It’s Bluetooth compatible, which means you can control it via your smartphone from any distance. At 10 inches long, it’s not the most discreet pick on this list—and you won’t find as many setting options as some of the other picks featured here. But considering this toy’s long battery runtime and waterproofness, we absolutely recommend it for both solo and partner play. This bendable vibrator is designed to provide precise stimulation for the G-spot, or wherever else you prefer to use it—it can work for both internal and external use.