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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

If you’re not sure where to start, our certified sex educators and salespeople are here to help. Let them know what you’re looking for, and they can point you in the right direction. Reach out now to start redefining your sexual experience with us. While these toys vary in look and features, each individual model intensifies lovemaking with your partner. When it comes to choosing a toy, the couples vibrators from We-Vibe are a versatile choice. Depending on the shape and design, these are usually worn or inserted.

By accessing and using our site, you confirm that you are at least 18 years old and understand and accept the content on our site. If you experience any issues with our site, email our team at [email protected]. Connect a Nora, Max 2, Calor or Solace & have the toys react to each other. The Biird Namii is somewhat large and cumbersome, and its vibrations are weaker than those of similar models we tested. The corded Doxy Number 3 is a smaller, quieter version of the Doxy Original.

Lelo’s Tiani Duo is a remote-controlled C-shaped vibrator with two vibrating motors that allow the user to experience dual stimulation, inside and out. What set this toy apart from other remote-controlled toys for me was what Lelo calls “SenseMotion Technology,” which uses hand movements to operate the wireless remote. I was curious about this feature and was blown away by how intuitive it made this toy. The Aurora vibe was famously in the goody bags at Cardi B’s 28th-birthday party and was gifted to all her guests, including Megan Thee Stallion, Kylie Jenner, and Teyana Taylor. The waterproof, rechargeable vibe has one easy-to-use button to turn it on and off and cycle through nine different vibrations settings.

If the toy is Bluetooth-enabled, such as Chorus by We-Vibe, then both partners can control the toy via their smartphone and the We-Vibe App. As the world’s leading producer of innovative couples' toys, We-Vibe is the obvious choice. In addition, We-Vibe is also home to the We-Vibe App, which ensures that couples can always be close to each other – even if they are physically separated.

Vibrating eggs and kegel balls are among the most versatile sex toys around, and a great hands-free option. The Emojibator is the type of toy you might want to leave in for a period of time and possibly hand over control to a partner, so finding a comfortable fit is essential. But my favorite feature that makes this one of the best sex toys for hands-free play is what Womanizer calls "Autopilot." And yes, it's exactly what it sounds like. You can hand over the controls to the toy and let it guide you through one of the preset intensity journeys while you just relax and forget about having to mess with manual controls.

Think options like silicone, glass, steel and other safe, comfortable surface materials that make for ease of use and easy clean up when playtime is over. Nonporous materials ensure cleanliness for anything that may be entering your body, and can be sturdier for long-term use. The best sex toys for you are often the ones that meet your individual needs, so it's important to be in tune with what you're looking for. "​​Do what feels good for you as opposed to trying tick boxes," Dr. O'Reilly advises. The magic of magnetic attachments is clear with this fun offering from We-Vibe, which allows you to discreetly slip this clitoral vibrator into the underwear of your choice. With a strong motor, the Moxie can be remotely controlled via the We-Vibe app — but it also comes packaged with a remote control for proximity use as well.

Proudly female run and owned, we mean business when we say no seedy sex shops, no shame and certainly no stigma or taboos. We’re all about empowering vulva owners in all things pleasurable. GGO is here to normalise female pleasure and make it fun and empowering for girls to get off. Again, the risk of infection is higher if either person has any cuts or broken skin that comes into contact with their partner.

Simply, you want something made from a non-porous and body-safe material, in order to minimize the chances of any kind of skin reaction or infection risk, he says. There are several materials that fall in this camp, such as silicone, stainless steel, ABS-plastic, and glass! When picking which body-safe material to opt for, you should consider how you’re going to be using it and the sensations you like. “Silicone is going to be a bit softer and have a little give to it, whereas steel, glass, and ABS plastic are going to be very firm," says Lehmiller.

It has 16 different intensity settings, so it’s ideal for those who like to have options to customize their experience The MysteryVibe Poco is made of premium silicone and uses two different motors. It also syncs to an app, making this one a fun toy for couples as well. The runtime is also on the shorter side compared to our other picks, so you’ll have to charge it more frequently.

North America dominated the sex toys market with a share of 33.2% in 2023. This is attributable to social acceptance and liberal sexual lifestyle in the U.S. along with the presence of multiple adult stores. Asia Pacific is expected to witness the fastest CAGR over the forecast period with the highest number of manufacturing facilities in China and the growing demand from countries such as Australia, India, Japan, and New Zealand.

Le Wand began as a woman-founded brand of vibrating massagers that has expanded into a full line of premium, powerful, versatile pleasure tools for all bodies to enjoy. Le Wand champions a sex positive attitude that encourages consensual pleasure and experimentation for all adults. We eliminate the uncertainty and sometimes awkwardness of buying from a regular bricks-and-mortar adult store. Have fun exploring thousands of products from the privacy of your own home and take some time to look at our helpful guides, and detailed product descriptions with images and videos.