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Factors determining the influencer’s compensation include their follower count, whether the post is permanent or disappears within a timeframe, and the number of posts. North America held the largest revenue share of 33.24% in 2023, owing to the presence of numerous manufacturers and retailers providing easy access to products. Sex toy companies, such as Doc Johnson have manufacturing facilities in the U.S. and manufacture more than 75% of their products in the U.S. The company has R&D teams that provide continuous input for increasing its operations and output. The market has experienced increased attention from investors and private equity firms in recent times.

In the U.S., the most common item bought is a dildo; whereas in the other top-ranking countries, like the U.K., Germany, and Australia, vibrators are most common. Differentiating itself from other countries, the U.S. has penis sleeves and strap-ons as some of its most popular items. The market is highly competitive with the presence of global and local manufacturers & distributors. The competitive landscape in the industry is complex, encompassing various strategies related to product differentiation, branding, distribution, and compliance.

This was not the case with the less expensive Satisfyer Purple Pleasure. The Beso Plus was our least favorite of the clitoral suction/G-spot dual-stimulator vibrators we’ve tried. Our tester found the “mouth” of the toy to be uncomfortably firm and irritating. If you wish to use a lubricant with your toy (as experts often recommend), keep in mind that only water-based lube is safe to use with all types of toys. Oil-based lubricants are not just unsafe for use with condoms but can also interact badly with toys made of soft plastic or rubber, causing the devices to disintegrate or to leach chemicals (PDF).

Bellesa’s best-selling Thrust (it went somewhat viral after this tweet) is a G-spot toy that, well, thrusts, to mimic the sensation of penetrative sex. It also features a rabbit-style clitoral vibrator and rotating beads at its base in addition to the internal arm, and offers a choice of ten vibration speeds and five thrusting rhythms. If you know Crave, it’s likely because of the Vesper — a long, skinny, bullet-shaped vibrator that can be worn on a chain and comes in silver, gold, and rose gold. The necklace was the idea of Ti Chang, the head industrial designer at Crave whose goal is to change the social stigma of sex toys by elevating their aesthetics. Not only is the golf-pencil-size Vesper incredibly portable, but it also charges conveniently in any USB port.

If you plan to use images or videos in the marketing of your sex toy business, you should familiarize yourself with laws pertaining to such. On the other hand, if you’re creating images and/or videos, you may want to consider following the same guidelines for business in the adult industry, such as pornography or phone sex. These guidelines require you to obtain a government-issued photo ID verifying the age of anyone you employ in the adult industry. In the case of an audit by law enforcement, you may need to produce said verification.

If you're new to using adult toys, a simple bullet vibrator is a popular choice for exploring new forms of sexual pleasure. Consider stocking up on essential accessories, such as cleaners and cases, to keep your toys protected and ready for use. Maude is a BIPOC- and woman-founded sexual wellness brand that sells high-quality products at wallet-friendly prices, and the Maude Vibe is one of its standouts. Crafted from smooth, platinum-grade silicone, the three-speed, flutter-tip device is designed for external stimulation, and its maximum intensity level doesn’t disappoint. It’s small enough to easily travel with, its motor is quiet compared to similar sex toys, and it’s backed by a one-year warranty.

Plus, the brand uses only recyclable cardboard materials in its packaging. We rounded up the 15 best sex toys to suit any preference and budget. Referral advertising is more organic in that it relies on a customer’s outstanding experience prompting them to rave to family and friends. However, there are ways businesses can push customers to refer their social circle to your sex toy business. One such means is to reward customers with discounts or merchandise for each referral.