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At Forbes Vetted, we’ve researched, written and published roundups on dozens of wellness and self-care topics. A media buy refers to the purchasing of advertising from a media company like a newspaper, magazine, blog, website, or television network. There’s the big fish, like a commercial during the Super Bowl, the cost of which is estimated to be one million dollars for five seconds. Instead, smaller, more targeted buys will be in your business’ price range and reach a more specific audience.

His writing not only gave birth to the BDSM movement but also popularized many of the bondage toys, such as whips, handcuffs, etc., that are familiar today. In 1670, John Wilmot, Earl of Rochester 24, imported dildos into England for his “Ballers” club, a “sexual society.” Customs seized and burned the items due to their controversial nature. An interesting find is this double dildo from the tomb of prince LIU Sheng 劉勝 (ob. ca. 113 BC, Han dynasty) with two stone eggs attached. These could have been used to train these muscles independently of a partner. Homosexuality was widely accepted during the Han dynasty, so this dildo was most likely used in lesbian sexual acts. The discoveries were unearthed in 1995 and 2011 around the Jiangsu province, near present-day Shanghai, exploring the tombs of 2000-year-old aristocrats, wealthy elites, and royalty.

Creating and manufacturing your own sex toys also gives you the opportunity to further establish your brand through the design. However, this is a costly production sourcing option that, on top of the manufacturing demands, requires storage. Today, businesses selling goods to their customers have many choices in product sourcing, including manufacturing, outsourced manufacturing, dropshipping, and resale. Below explores the benefits and drawbacks of these options in regards to the sex toy market. Recently, the International Organization for Standardization (ISO) introduced safety standards for sex toys. ISO 3533 dictates standards for “products in direct contact with the genitalia, the anus, or both.” This marked a shift, as sex toys had previously been largely unregulated.

When Charles Goodyear accidentally discovered how to vulcanize rubber, he revolutionized the car world and the sex toy industry. The vulcanization process made rubber more robust and durable and was eventually used to produce condoms, dildos, and other sex toys. Once you’ve decided which direction you’d want to go in, begin with a toy that will allow you to explore and be playful.

Simply, you want something made from a non-porous and body-safe material, in order to minimize the chances of any kind of skin reaction or infection risk, he says. There are several materials that fall in this camp, such as silicone, stainless steel, ABS-plastic, and glass! When picking which body-safe material to opt for, you should consider how you’re going to be using it and the sensations you like. “Silicone is going to be a bit softer and have a little give to it, whereas steel, glass, and ABS plastic are going to be very firm," says Lehmiller.

The difference between the pleasure products industry when we started Doc Johnson in 1976 and the pleasure products industry today is night and day. There are hundreds of manufacturers and distributors, and thousands of retailers around the world. Based on what we’ve seen, we can expect nothing less than rapid, continued mainstream success and growth for the pleasure products industry in the years and decades to come.